‘One in three boys exposed to online content encouraging them to bulk up bodies’

14 October 2020, 00:04

Schoolchildren
1 in 3 boys see online content encouraging them to bulk up bodies – survey. Picture: PA

A study found the number of children viewing potentially harmful content has risen in recent years, with particular concern relating to body image.

Around one in three boys have been exposed to content encouraging them to build their bodies up, with many urged to buy substances that might not be safe, according to a survey.

A study of nearly 15,000 UK schoolchildren suggested the number viewing potentially harmful online content has increased over the last four years, with particular concern relating to body image.

The research, carried out by Youthworks and Internet Matters, uncovered a worrying new trend among children – particularly boys – aspiring to muscular bodies and six packs.

Those aged 13 were the most likely group to be viewing such content.

Among boys, those who said they “often” looked at material online encouraging them to bulk up their bodies had lower self-esteem than those who never saw this type of content, the report claims.

The big message from this report is that harmful content has overtaken cyberbullying as a major threat to young people

Adrienne Katz, Youthworks

Meanwhile, more than a quarter of girls (28%) said they had seen sites or messages that “pressure me to be too thin”.

One in four children (25%) aged between 11 and 17, said they had seen pro-suicide content, and one in eight (13%) reported content about self-harm.

“The big message from this report is that harmful content has overtaken cyberbullying as a major threat to young people,” said Adrienne Katz, from Youthworks, who co-authored the report.

“Messages, comments, adverts and ideal bodies seen online can combine to make teenagers obsess about their bodies.

“It is all too easy to buy products promising perfection.

“Given how much they love and benefit from the online world, we owe it to young people to help make it a safer experience.

“Outdated online safety advice is not going to work in this new decade, and suicide content should be rapidly addressed.”

The report, titled In Their Own Words – The Digital Lives Of Schoolchildren, also found positive experiences online.

More than eight out of 10 (84%) said their online life helped them relax after school, while more than half (52%) indicated that their web activity has helped them find and talk to people like themselves most or some of the time.

A new dialogue is needed for children in their mid-teens so we can engage them more with online safety

Carolyn Bunting, Internet Matters

Carolyn Bunting, chief executive of Internet Matters, said: “Harmful content has become one of our biggest concerns in the online space, with numbers of children viewing this material increasing over the last four years.

“With too few children following online safety advice they’ve been taught in school or from their parents, especially as they get older, a new dialogue is needed for children in their mid-teens so we can engage them more with online safety.

“No parent wants their child to be making life-changing decisions having been exposed to this content, so it’s vital parents get involved with their children’s digital lives to understand what they are seeing and provide support where needed.”

By Press Association

More Technology News

See more More Technology News

Nintendo fans lined up outside of Currys in London's Oxford Street

Gaming fans rush to buy new Nintendo Switch 2 before stock runs out

People protest outside the proposed site of the new Chinese Embassy in London

China’s proposed ‘super embassy poses super risk’ to security, Tories claim

Sir Elton John performing

Elton John says ‘we will not back down’ in awards speech addressing AI concerns

Live
Customers purchase Nintendo Switch 2 at an electronics retailer in Tokyo on June 5, 2025.

Nintendo Switch 2 launch live: Where to buy, best deals, and early verdict

In this photo illustration, an Apple logo is seen displayed alongside the Google logo.

Tech giants Apple and Google 'profiting from phone thefts', MPs claim

A man's hands using a laptop keyboard

Scots warned of ‘scamdemic’ as £860,000 lost to cyber criminals in 12 months

A close up image of a The North Face fleece

North Face and Cartier customer data stolen in cyber attacks

Imagery of a Zilch payments card and a virtual card

Buy now pay later provider Zilch to launch first physical card

UK’s most EV-friendly city has been revealed by new research.

Cities with slowest EV charging times and least amount of chargers revealed

View of a VodafoneThree logo outside the firm's offices

Vodafone completes Three UK mega-merger to form ‘new force’ in mobile market

A hand holding a Monzo bank card and a mobile phone showing the Monzo app

Monzo annual profit surges as paying subscribers boost digital bank

Majestic British Airways Airbus A380 taking off from London Heathrow at sunset, amazing colors

UK airspace shake-up could slash journey times and cut flight delays for millions of passengers

File photo dated 30/05/25 of the saltmarsh at Abbotts Hall in Essex. Saltmarshes are 'significant' carbon stores, but are at risk from rising sea levels, new research reveals

UK's muddy saltmarshes vital to tackle climate change, report finds

Nigel Farage

Reform backs cryptocurrency tax cut as party receives first Bitcoin donations

Digital devices on office workplace table of young business woman

‘Young people and black workers at highest risk of workplace surveillance’

Debris from the Titan submersible, recovered from the ocean floor near the wreck of the Titanic, is unloaded from the ship Horizon Arctic at the Canadian Coast Guard pier in St. John's, Newfoundland, in June 2023

The shock household item discovered in 'sludge' of OceanGate sub wreckage