West End theatre tickets surge with top seats reaching £300 for first time

14 June 2024, 14:34

Cabaret emerged as the most expensive musical production
Cabaret emerged as the most expensive musical production. Picture: Marc Brenner/Cabaret

By Emma Soteriou

West End theatre tickets have surged over the last year, with top seats reaching £300 for the first time.

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The average top-priced West End ticket has reached £154.56, compared with £141.37 in 2023, a survey carried out by The Stage found.

The research, which was published on Thursday, showed that Cabaret had the highest ticket prices for the third year in a row, with the most expensive tickets costing £304.

But for the first time, three plays were found to be charging more than £200 for their top tickets as opposed to musicals.

Among those was the latest production of Romeo and Juliet starring Tom Holland.

To see the Spider-Man actor in the show this weekend, it would cost a maximum of £298.95 - almost £150 more than 2023's most expensive play, which was a National Theatre production of The Crucible.

Read more: London theatre sparks row with 50k-a-year job ad encouraging applicants from ‘global majority’ and ‘criminal class’

Read more: Second play announces theatre 'Black Out' nights after No10 condemns 'wrong and divisive' performances

Tom Holland in Romeo and Juliet
Tom Holland in Romeo and Juliet. Picture: Marc Brenner/Romeo and Juliet

Musicals have seen a smaller increase in prices than plays, despite tending to cost more to produce.

They saw top-price tickets go up by 3.9 per cent compared to the 9.3 per cent for plays.

The Society of London Theatre defended the price rises, with president Eleanor Lloyd saying the higher ticket prices also allowed for cheaper schemes to bring in "new and diverse audiences".

Producers and ven­ues have also been dealing with rising costs, she said.

Ms Lloyd highlighted that the industry is still recovering from the pandemic, when theatres were forced to close, with average ticket prices only rising by half the rate of inflation since.

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