Trump says TikTok deal ‘very close’ as deadline looms
4 April 2025, 10:24
Questions remain about the likely buyers of the video app, as well as the structure of the deal, and how it could impact its user experience.
US President Donald Trump has said a deal to find a buyer for the US operations of TikTok is “very close”, with the video app facing a ban if it is not sold by the weekend.
A law passed in the US last year demanded the sale of the app by TikTok’s parent firm, ByteDance.
The platform went offline for a day in January when an initial deadline for the sale passed, until Mr Trump stepped in and delayed the ban until April 5.
The law banning TikTok in the US unless its Chinese owners sell is based on fears that the app poses a national security risk, because the Chinese government could attempt to access TikTok’s trove of data on US users, or use it to carry out influence operations – something Beijing and TikTok have denied.
Speaking aboard Air Force One on Thursday, Mr Trump said “multiple investors” were close to securing a deal, with reports of a number of potential buyers being in the frame.
The US President has previously suggested that he would be willing to offer China some relief from US tariffs if it agrees to a sale.
It was reported earlier this week that Amazon had submitted a last-minute offer to acquire TikTok, while Oracle co-founder Larry Ellison and Trump ally Elon Musk have previously been linked with the app.
Other potential bidders include billionaire Frank McCourt, Tim Stokely, the British founder of subscription site OnlyFans, and the world’s most popular YouTuber MrBeast – real name Jimmy Donaldson – who claimed earlier this year to be working with investors to put together a bid.
The exact structure of any deal for TikTok’s US business remains unclear, with previous reports suggesting that the most likely buyer was one from the social media firm’s current array of non-Chinese investors, who would increase their stake in the company.
It has also been reported that the White House has considered an option whereby ByteDance keeps ownership of the TikTok algorithm, but then leases it to the new entity operating the social media platform in the US.
What also remains unclear is what would happen if any sale does not happen before the April 5 deadline.
Mr Trump has previously said he would “probably” offer another extension if needed.
Kelsey Chickering, principal analyst at Forrester, said it was “highly unlikely” that TikTok would “go dark” again, as it did briefly in January, and that “all signs point to a deal or another extension”.
She added that the fate of TikTok’s algorithm would be a key part of any deal, as it would shape the app’s usefulness going forward, and the wider social media landscape as a result.
“If TikTok divests in the US, the real question is whether its algorithm comes with the sale,” she said.
“TikTok without its algorithm is like Harry Potter without his wand – it’s simply not as powerful.
TikTok operates on a content graph, not a social graph, which means it analyses thousands of user signals to determine what content and creators the user will want to watch, making it hyper relevant and highly addictive.
“In fact, our data shows 31% of US online adults consider TikTok to be addictive, more than any other social media platform,” Ms Chickering added.
“Last April, we asked TikTok users about a TikTok sale, and 54% said they’re concerned if TikTok is sold and run by a different company that it won’t be as good of an experience as it is now.
“If the TikTok experience degrades, users, creators, and advertisers will spend more time and money on other media channels.”
