UK data watchdog issues Snapchat enforcement notice over AI chatbot

6 October 2023, 12:34

Snapchat on a phone
Ofcom study. Picture: PA

UK Information Commissioner John Edwards said the provisional findings of a probe into the company suggested a ‘worrying failure’ by Snap.

The UK’s information watchdog has said Snapchat may be required to “stop processing data” related to its AI chatbot after issuing a preliminary enforcement notice against the technology business.

UK Information Commissioner John Edwards said the provisional findings of a probe into the company suggested a “worrying failure” by Snap, the app’s parent business, over potential privacy risks.

The Information Commissioner’s Office (ICO) said it issued Snap with a “preliminary enforcement notice over potential failure to properly assess the privacy risks” posed by its generative AI chatbot My AI, particularly to children using it.

The regulator stressed that findings are “provisional” and conclusions should not yet be drawn.

However, it said that if a final enforcement notice were to be adopted, Snap might not be able to offer the My AI function to UK users until the company carries out “an adequate risk assessment”.

Mr Edwards said: “The provisional findings of our investigation suggest a worrying failure by Snap to adequately identify and assess the privacy risks to children and other users before launching My AI.

“We have been clear that organisations must consider the risks associated with AI, alongside the benefits.

“Today’s preliminary enforcement notice shows we will take action in order to protect UK consumers’ privacy rights.”

My AI went through a robust legal and privacy review process before being made publicly available

Snap spokeswoman

A Snap spokeswoman said: “We are closely reviewing the ICO’s provisional decision.

“Like the ICO, we are committed to protecting the privacy of our users.

“In line with our standard approach to product development, My AI went through a robust legal and privacy review process before being made publicly available.

“We will continue to work constructively with the ICO to ensure they’re comfortable with our risk assessment procedures.”

By Press Association

More Technology News

See more More Technology News

Sir Elton John performing

Elton John says ‘we will not back down’ in awards speech addressing AI concerns

Live
Customers purchase Nintendo Switch 2 at an electronics retailer in Tokyo on June 5, 2025.

Nintendo Switch 2 launch live: Where to buy, best deals, and early verdict

In this photo illustration, an Apple logo is seen displayed alongside the Google logo.

Tech giants Apple and Google 'profiting from phone thefts', MPs claim

A man's hands using a laptop keyboard

Scots warned of ‘scamdemic’ as £860,000 lost to cyber criminals in 12 months

A close up image of a The North Face fleece

North Face and Cartier customer data stolen in cyber attacks

Imagery of a Zilch payments card and a virtual card

Buy now pay later provider Zilch to launch first physical card

UK’s most EV-friendly city has been revealed by new research.

Cities with slowest EV charging times and least amount of chargers revealed

View of a VodafoneThree logo outside the firm's offices

Vodafone completes Three UK mega-merger to form ‘new force’ in mobile market

A hand holding a Monzo bank card and a mobile phone showing the Monzo app

Monzo annual profit surges as paying subscribers boost digital bank

Majestic British Airways Airbus A380 taking off from London Heathrow at sunset, amazing colors

UK airspace shake-up could slash journey times and cut flight delays for millions of passengers

File photo dated 30/05/25 of the saltmarsh at Abbotts Hall in Essex. Saltmarshes are 'significant' carbon stores, but are at risk from rising sea levels, new research reveals

UK's muddy saltmarshes vital to tackle climate change, report finds

Nigel Farage

Reform backs cryptocurrency tax cut as party receives first Bitcoin donations

Digital devices on office workplace table of young business woman

‘Young people and black workers at highest risk of workplace surveillance’

Debris from the Titan submersible, recovered from the ocean floor near the wreck of the Titanic, is unloaded from the ship Horizon Arctic at the Canadian Coast Guard pier in St. John's, Newfoundland, in June 2023

The shock household item discovered in 'sludge' of OceanGate sub wreckage

Google is facing a £25 billion legal claim in the UK, accusing the tech giant of abusing its dominant position in the online search advertising market

Google facing £25 billion legal claim over abuse of search advertising market

A hand holding a phone showing the Nvidia logo

Nvidia posts strong growth despite ongoing tariff challenges