Darren Adam 1am - 4am
Cosmetic Surgery Should Not Be Advertised On Love Island Says Surgeon
2 July 2018, 12:21
A plastic surgeon warns against adverts for cosmetic surgery that target young people, as the head of the NHS blames a cultral obsession with body image for increased easting disorders and mental health issues.
A plastic surgeon told Nick Ferrari that TV shows like Love Island are "normalising the idea that in order to be accepted you need to look a certain way".
Charles Nduka said: "For young impressionable minds it's suggesting people should have these overly inflated lips, these overly inflated breasts, these overly skinny figures, all of which aren't appropriate for the kind of viewers who will be watching this programme."
The member of the British Association of Aesthetic Plastic Surgeons also said: "putting adverts intrusively where people have no choice, people aren't seeking out these advertisements, is wrong in my opinion give the broadcaster knows the exact demographic of those who are watching."
The surgeon's comments come after the head of the NHS said that a cultural obsession with body image was contributing to increased eating disorders, and that advertisers are "in danger of ending on the wrong side of history" by contributing to mental health issues in young people.
Simon Stevens said: "The fact is if you look at the increasing pressures on young people around eating disorder services, we have to think about the whole environment in which children are being exposed to."
“The fact is if you look at the increasing pressures on young people around eating disorder services, we have to think about the whole environment in which children are being exposed to.
“Some of that is social media, but I mean even if you take a show like Love Island, look at the adverts that are being shown alongside Love Island.
"You’ve got explicit ads aiming at young women around breast cosmetic surgery.
"That is all playing into a set of pressures around body image that are showing up as a burden on other services.”