Super Bowl expected to smash betting records as nearly 68m people set to wager

6 February 2024, 17:04

Kansas City Chiefs v Philadelphia Eagles – Super Bowl LVII – State Farm Stadium
Kansas City Chiefs v Philadelphia Eagles – Super Bowl LVII – State Farm Stadium. Picture: PA

The volume of betting participation is projected to be 35% higher than last year, which was the previous record.

Nearly 68 million American adults — about one in four — plan to bet on this year’s Super Bowl, setting a record by a wide margin, according to the gambling industry’s national trade association.

Figures released by the American Gaming Association on Tuesday include bets placed with legal outlets, as well as with illegal bookies and online operations in other countries.

The volume of betting participation is projected to be 35% higher than last year, which was the previous record.

Punters plan to wager an estimated 23.1 billion dollars (£18.3 billion) on this year’s Super Bowl, up from 16 billion dollars last year (£12.7 billion), the group predicted.

Of that, about 1.5 billion dollars (£1.1 billion) is projected to be bet with legal outlets, the group said, citing consensus estimates from various sources. That is in the same ballpark as the 1.25 billion dollars (£993.7 million) in legal bets projected by California-based research firm Eilers & Krejcik Gaming.

Sports betting is legal in 38 states plus Washington DC.

“There’s a good chance that every Super Bowl for the next 10 or so years will be the most bet Super Bowl thanks to the underlying growth of regulated sports betting in the US,” said gambling analyst Chris Grove, a partner at Eilers & Krejcik Gaming.

Sunday’s game will feature the defending Super Bowl champion Kansas City Chiefs against the San Francisco 49ers in a rare rematch from four years ago.

The 49ers are favoured by 2.5 points, meaning they would have to win the game by three or more points for bets on them to be winners. If the Chiefs win, or lose by no more than two points, bets on Kansas City would win. Those odds are from FanDuel Sportsbook, the official odds provider for the Associated Press.

Super Bowl LVII – Previews – Tuesday February 7th
Kansas City Chiefs star Travis Kelce might be helping to drive interest in this year’s Super Bowl (Anthony Behar/AP)

The romance between Chiefs star tight end Travis Kelce and pop superstar Taylor Swift might be helping drive interest in this Super Bowl. About 73% of adults say they plan to watch the game this year, about 10% higher than recent previous years.

“I think the Taylor Swift effect will be more obviously felt in terms of the total number of people watching and betting on the game than it will be in the total dollars bet on the game,” Mr Grove said. “But there’s little doubt that sportsbooks will be seeing Swifties sign up that otherwise would not have given sports betting a second thought.”

Cait DeBaun, a vice president with the American Gaming Association, said Swift could be one of several reasons for increased betting on this year’s Super Bowl, along with “the compelling matchup”, the game being held in Las Vegas, the nation’s betting capital, and the growing availability of legal sports betting in the US.

Grammy awards 2024
Taylor Swift could be one of several reasons for increased betting on this year’s Super Bowl, according to gambling experts (Doug Peters/AP)

The largest group in the survey — 42.7 million adults — plans to place a wager online (legally or illegally), at a retail sportsbook or with an illegal bookie, an increase of 41% from last year.

About 36.5 million adults plan to bet casually with friends, or as part of a pool or squares contest, up 32% from last year.

Gamblers are nearly split on the outcome of the game, with 47% planning to bet on the Kansas City Chiefs and 44% on the San Francisco 49ers, according to the association’s survey which was carried out from January 30 to February 1 from a national sample of 2,204 adults. The survey has a margin of error of plus or minus two percentage points.

Eilers & Krejcik forecasts that nearly 13% of money bet with legal sportsbooks will come from Nevada, where the game will be played. This is followed by New York (12.4%), New Jersey (9.6%), Pennsylvania (7.4%), Illinois (7.3%), Ohio (7%) and Arizona (5.6%). Other states are projected to account for 3.6% or less individually.

About 10% to 15% of legal bets will be made live after the game already has begun, the company predicted.

By Press Association

Latest World News

See more Latest World News

Australia Double Fatality

Police asked not to march at Sydney Mardi Gras parade after alleged murders

Emmanuel Macron

Putting Western troops on the ground in Ukraine not ‘ruled out’, says Macron

Israel Palestinians

Biden ‘hopes Hamas ceasefire and hostage deal can take effect by next Monday’

James Cleverly is expected to address global leaders on Tuesday.

West must 'help people thrive in their own countries' to tackle migrant crisis, James Cleverly says

Don Henley

I never gave away draft lyrics of Hotel California, Eagles singer tells trial

Sweden's Prime Minister Ulf Kristersson and Prime Minister of Hungary Viktor Orbán

Hungary approves Sweden's bid to join Nato as the military alliance expands in the face of Russia's war in Ukraine

Election 2024 Trump

Judge in Trump hush-money case asked to issue gag order on former president

Hungarian parliament

Hungary’s parliament votes to ratify Sweden’s application to join Nato

St. Vincent Grenada Hijacked Yacht

Hijackers threw elderly couple overboard after capturing yacht, police say

Father Felice Palamara was presiding over Mass in the small town of Cessaniti, Calabria, in the southern region of Italy when he noticed an acrid smell coming from the wine

Priest handed poisoned chalice after mafia hitman spikes holy communion wine with bleach

WTO director-general Ngozi Okonjo-Iweala

Global economy weighed down by war, uncertainty and instability, says WTO chief

Donald Trump and his lawyers

Trump to appeal against £350m judgment made against him in fraud lawsuit

Damaged buildings seen after Russian forces completed their takeover of Avdiivka

Ukrainian troops pull back again amid Russia’s onslaught in east of country

Tunisian Imam Mahjoub Mahjoubi speaks at his home in the town of Soliman, February 23

Imam deported from France after labelling tricolore flag 'satanic' despite living in the country for 40 years

Gerard Depardieu

French actor Gerard Depardieu faces another sexual assault complaint

A Lebanese army vehicle blocks a road leading to a warehouse which was destroyed by Israeli air strikes

Israel’s air force attacks Hezbollah targets ‘deep inside Lebanon’