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Oli Dugmore 4am - 7am
20 January 2018, 14:55 | Updated: 20 January 2018, 15:07
Maajid Nawaz has criticised L'Oréal's shampoo ad featuring a beauty-blogger wearing a hijab, but not for the reason you may expect.
While some have complained the advert is too "politically-correct", Maajid has argued the advert is simply misogynistic.
Watch the video above and see if you agree.