James O'Brien on 'utterly soul-destroying' invisibility he felt selling the Big Issue

10 June 2022, 12:04 | Updated: 16 March 2023, 11:28

James O'Brien reflects on 'utterly soul-destroying' invisibility he felt selling Big Issue

By Tim Dodd.

James O'Brien reflected on the "utterly soul-destroying" invisibility he felt when he spent an afternoon selling the Big Issue, after Prince William was spotted selling the magazine this week by shocked bystanders.

The third-in-line to the throne was wearing the red uniform recognisable to so many as one of the magazine's venders.

He stopped for a picture with a surprised passerby and was photographed grinning as he tried to sell him a copy.

The charity uses the magazine as an opportunity for homeless people, or those at risk of ending up on the street, to earn money.

James told listeners of the time that he sold the Big Issue on an afternoon in Covent Garden in 2016.

James O'Brien Tries to Sell The Big Issue

"I too, like Prince William, once spent an afternoon selling the Big Issue," he said.

"I have never felt - actually until I became the father of teenage girls - I had never felt more invisible in my life than when I tried to sell the Big Issue.

"I'm very lucky, and I always enjoy it these days. Often, people will stop me in the street to say hello or ask me for a selfie. It was before that period."

Read more: Queen delights millions in Paddington Bear sketch to open Platinum Party at the Palace

James continued: "A few people did make the effort to come and see me and find me, but for a significant part of the afternoon I was standing there, saying to people 'Can I interest you in a big issue? Excuse me, would you like to buy the Big Issue? Big Issue, Big Issue!'.

"And it's not until you're in that sort of scenario, that you realise how utterly... soul destroying it is to be invisible.

"You can't always buy a copy of the Big Issue, but you can always at least acknowledge the existence of the person who is trying to sell it to you."

James O'Brien admitted that he wasn't being "holier than thou" as he too has walked past Big Issue sellers without acknowledging them.

James O'Brien's callers praise EU deal

James O'Brien's callers praise EU deal

Brexiteer calls James O’Brien ‘to see how many times he’d be interrupted’

Brexiteer calls James O’Brien ‘to see how many times he’d be interrupted’

LBC caller warns that graduates risk becoming 'economic slaves'

LBC caller warns that graduates risk becoming 'economic slaves'

Fishing Industry Consultant debunks 'complete lies' about water pollution

Fishing industry consultant tells James O'Brien we were 'lied to' about water pollution

James O'Brien callers feel 'targeted' by Labour's immigration rhetoric

James O'Brien's callers feel 'targeted' by Labour's immigration rhetoric

James O'Brien is joined by Sadiq Khan to take your calls

Speak to Sadiq: Mayor of London joins James O'Brien to take your calls

LBC caller blames migration for NHS waiting times

LBC caller blames migration for NHS waiting times

Trade deals, conclave and Reform UK: LBC’s best callers of the week

Trade deals, conclave and Reform UK: LBC’s best callers of the week

'Vance saw Francis... we might be onto something'

LBC caller jokes that JD Vance's visit to the late pope might've paved the way for an American pope

"Things have to get a little bit dirty"

Caller Alexander thinks that "things have to get dirty" to stop Reform

'They've alienated every single subsection of society'

Caller Phil ruthlessly describes a Labour Party that 'doesn't appeal to anyone'

Caller Peter shares why 'we must remember VE Day'

Caller Peter shares why 'we must remember VE Day'

James O'Brien asks: ‘how does Nigel Farage get away with it?’

James O'Brien asks: ‘how does Nigel Farage get away with it?’

James O’Brien is ‘fascinated’ by caller Will’s story on finding faith

James O’Brien is ‘fascinated’ by caller Will’s story on finding faith

LBC caller impresses James O'Brien and listeners with her analysis of the 'new world order'

LBC caller impresses James O'Brien with her analysis of the 'new world order'

Should the UK take a Canadian approach to dealing with Trump?

LBC callers: Should the UK take a Canadian approach to dealing with Trump?