Jamie Oliver: Government's obesity plan is "best news in ten years"

27 July 2020, 11:49 | Updated: 28 July 2020, 11:13

Jamie Oliver praises government decision to target obesity

By Seán Hickey

James O'Brien was told the Government's plan to take action on obesity is a "bold, forthright" strategy that can make a difference to the health of Brits.

Boris Johnson has been teasing out plans for Government to take comprehensive action on the obesity crisis in the past week. The key points of the plan emerged today which aims at curbing "buy one, get one free" deals and "checkout sweets."

James O'Brien was speaking to Jamie Oliver, celebrity chef and a prominent voice in the fight against obesity about the news.

"I'm actually doing something I didn't think I'd be doing," Mr Oliver began. "I'm applauding Boris for doing something bold, forthright, having not one, but a handful, an ambush of initiatives I believe will make a difference."

The TV chef wasn't going to give overwhelming praise before he saw the plan in action. "We've got to make sure it lands and it gets done and they deliver it." But he was confident enough to tell James that "this is probably the best bit of news in, probably about ten years."

Mr Oliver has been campaigning the government for years about the UK's obesity crisis and noted that the fact there is a multi-pronged approach this time around, he is confident there will be results.

Jamie Oliver welcomed the news the government will take action on obesity
Jamie Oliver welcomed the news the government will take action on obesity. Picture: PA

"We've always looked at singular items and they often don't work because the problem we have is that obesity is a normal response to an abnormal environment."

Mr Oliver told James that "the abnormal environment is everything from the marketing, what's on offer, how much it costs," and because the government are targeting each of these things, he welcomes the strategy.

James summarised why the celebrity chef welcomed the news, guessing that it is because the strategy "is substance, not just style" the plan is being welcomed so widely.

Mr Oliver noted that the impact of this strategy will not only have an effect on people's weight, but their general quality of life. "We can see when these elements are reduced from a community that they thrive better and the inequality between the poorest and the richest get shorter.

"I think it's in all of our interests, no matter where we come from to make sure that our poorest communities have as many chances to thrive because everyone's better off."

More James O'Brien

See more More James O'Brien

Exclusive
Shahd Waleed is trying to leave Rafah with her parents and enter Egypt

'They want us to experience pain': Young woman trapped in Rafah with her parents tells of terror as Israel invasion looms

Sir Keir Starmer has defended comments he made about Margaret Thatcher earlier this month.

Starmer defends Thatcher comments as he says he ‘completely disagrees’ with former prime minister’s politics

A caller to James O’Brien’s programme has shared footage of the extraordinary destruction done to his newly purchased property just outside of Durham.

Property investor's shock at 'unexplainable level of damage' he discovered after buying new home

Exclusive
James Cleverly replaced Suella Braverman as home secretary on Monday

'I've spent more time with James Cleverly this week than with Suella Braverman in the last year', Sadiq Khan tells LBC

James O'Brien discusses Suella Braverman's 'destructionist' leadership style with a caller

'She's a destructionist': James O'Brien caller claims Suella Braverman governs like 'a five-year-old'

James O'Brien

'She definitely has something on him': Caller and James O'Brien debate why the PM hasn't sacked Suella Braverman yet

'A complete reset of the top' is needed says caller.

'We're being let down': There is a 'complete disconnection' between parliamentary and local Conservatives says caller

James O'Brien

'It's essential that people are able to protest peacefully against war', says James O'Brien

James O'Brien

Rishi Sunak 'almost physically moves away' from Suella Braverman in House of Commons debate, says James O'Brien

James O'Brien

'Suella Braverman succeeded - she's caused hate', claims caller after Home Secretary criticises pro-Palestine marches

'A fish rots from the head': James O'Brien caller reacts to claims of misogyny in Downing Street during Covid Inquiry

'A fish rots from the head': James O'Brien caller reacts to claims of misogyny in Downing Street during Covid Inquiry

'Ludicrous, bogus, nonsense': James O'Brien is astounded by Boris Johnson 'laughing at Italy' during the pandemic

'Ludicrous, bogus, nonsense': James O'Brien is astounded by Boris Johnson 'laughing at Italy' during the pandemic

James O'Brien on Dagestan

'It's a hatred as old as religion itself': James O'Brien analyses escalating anti-Semitism after Muslim crowd storms Dagestan airport

Carol Vorderman shocked about UK Poverty

'One million children are living in destitution': Carol Vorderman struggles to comprehend stark wealth inequality in the UK

Wes Streeting on dentistry

Wes Streeting invites the government to steal Labour's policy to solve 'dickensian' NHS dentist crisis

James O'Brien

'I think they're the loneliest voters in Britain', James O'Brien claims after Tories' double by-election defeat

JOB and caller Andy

Biden's visit to Israel is to show that the US stands 'unequivocally' with Israel says James O'Brien caller

JOB and Usman

Israel's current response will only 'strengthen' Hamas by rearing Gazans who seek revenge warns this James O'Brien caller

JOB on deaths in conflict

James O'Brien unpacks the 'controversial' feeling of being 'equally devastated' by Palestinian and Israeli deaths

JOB on starmer speech

Keir Starmer is using 'working class as the opposite of having a sense of entitlement', notes James O'Brien

JOB on HS2 promises

James O'Brien criticises Rishi Sunak's watering down of 'illustrative' Network North projects funded by HS2 cut

Sadiq Khan and James O'Brien

Sadiq Khan declares there is 'no place for anti-Semitism' in London as kosher restaurant in Golders Green attacked

James O'Brien on the challenge HS2 scrappage poses to Labour.

‘How much can Rishi Sunak knock down before Keir Starmer becomes Prime Minister?, asks James O’Brien

James O'Brien

Rishi Sunak is like an 'incontinent cat': James O'Brien slams Tories ahead of PM's Party Conference speech

JoB and Jeremy Hunt

Navy veteran deeply hurt by Jeremy Hunt's plans to clamp down on benefit claimants

James O'Brien on Tory tactics in the upcoming election.

Tories desperately seeking wedge issues is the 'only way' they will retain power in 2024, says James O'Brien

James and caller Mervin on knife crime

'I'd prefer you to go to jail than die': James O'Brien is left aghast by this caller's father's stance on knife possession

James O'Brien

James O'Brien ridicules those prioritising Labour's private school VAT plans over the cost of living crisis

James O'Brien

'I mean this is a novel': James O'Brien hears why this caller blames Labour for HS2 problems

James O'Brien

James O'Brien takes aim at uninformed 'idiots' criticising Keir Starmer for not wanting to diverge from EU rules

JOB on Rishi Sunak Bins

Rishi 'seven-bin' Sunak is lifting bans that 'don't exist', asserts James O'Brien

JOB

Rishi Sunak's weakening of Net Zero policies is his 'stupidest intervention' to date, asserts James O'Brien